Head of Marketing at Aries Group & Macins Group, Dubai. Documenting growth, product, and using AI to do more with less.
WHO I WORK WITH
AM Health Hub
Dubai-based medical tourism platform connecting patients to specialist care across 40+ countries. Backed by Aries Group & Macins Group.
Dubai, UAE · GlobalAesthetic · DentalAries Dental & Aesthetic
Dental and aesthetic clinic at JBR Walk, Dubai.
JBR Walk · Dubai MarinaHealthcare · Wellness GroupAries Group
Parent group behind AM Health Hub and Aries Dental & Aesthetic. 35 years of cumulative healthcare and wellness expertise across multiple countries.
Dubai, UAEConstruction · Fit-Out · EV · Real EstateMacins Group
Diversified UAE conglomerate — interior fit-out, MEP, real estate, and EV solutions across 10+ sectors in UAE, India, KSA & Qatar.
UAE · India · KSA · Qatar
ON THE RECORD.
WHERE STRATEGY
MEETS SPEED.
Dubai-based Head of Marketing. 8+ years across growth strategy, performance marketing, and hands-on product/tech ownership. Started in branch marketing and growth roles, then moved into building the MarTech that powers marketing — CRMs, websites, high-converting landing pages — using modern AI-assisted tools.
Currently owns full-funnel marketing strategy and execution across five business units at Aries Group & Macins Group — spanning healthcare, aesthetics, real estate, and construction — reporting directly to founders and leadership.
Not a pitch for freelance work — this is a record of what's being learned along the way: the systems, the campaigns, the tools.
MY WORK
Shipped work — no concepts, no spec pieces.
CREATIVE PORTFOLIO
Brand identity work, campaign visuals, and creative direction — documented in full detail. Everything from concept to execution, with the thinking behind each piece explained.
Explore on Adobe Portfolio ↗
VISUAL SHOWCASE
Social media content, poster designs, reels thumbnails, and brand visuals — curated into a visual showcase.
Explore on Canva ↗SHIPPED.
Websites and a CRM, designed and built end to end. Live, not mockups.
Macins Luxe Properties
Company website — designed and launched end to end, from architecture to copy.
Visit Live ↗
AM Health Hub
Company website — full site architecture, design, and build.
Visit Live ↗
mycrm
Self-built multi-tenant CRM — Next.js, Supabase/Postgres, Row-Level Security — replacing a costly third-party platform.
Visit Live ↗WHAT I WORK ON
The full stack, end to end — strategy through execution.
Brand Strategy
Positioning, visual system, tone of voice, go-to-market planning.
Content & Creative
Reels, posters, campaigns, copy — high-volume creative output with a strategic layer underneath.
Google & Meta Ads
Keyword strategy, audience targeting, creative testing, Quality Score and CAC optimization.
CRM & MarTech
Designing and shipping the systems marketing runs on — CRMs, websites, landing pages, automation.
AI-Assisted Workflows
AI built into research, production, and reporting — used to move faster, not to cut corners.
SKILLS & SOFTWARE
WHERE I'VE WORKED
ARIES GROUP & MACINS GROUP
Head of MarketingHDFC SECURITIES LIMITED
Area Head | Growth ManagerMOTILAL OSWAL FINANCIAL SERVICES LIMITED
Branch Marketing & Sales ManagerME-HIN TECH EDGE SOLUTIONS
Marketing ManagerVENTURA SECURITIES LIMITED
Marketing RepresentativeFASTER. SMARTER.
AI-DRIVEN.
I've built AI into every part of how I work — research, production, reporting. Here's the stack, documented as I use it, not as a pitch.
Faster Delivery
Deliverables in days not weeks. AI handles the heavy lifting while strategy stays sharp.
Smarter Targeting
AI-assisted audience research and campaign optimization that finds the right people.
Leaner Overhead
More output without more headcount — sharper execution, less waste.
Always Iterating
Continuous testing, learning and optimization baked into every single campaign.
THE PROCESS
Discovery & Audit
Start with a full audit — competitors, current channels, what's working and what's wasting budget. Find the real opportunity before touching anything.
Strategy & Positioning
Build the full strategy — messaging, channels, content pillars, campaign roadmap. AI-assisted research, human-led thinking.
Execution at Speed
Ship content, creative, and campaigns with AI tools that compress timelines without compressing quality.
Optimize & Scale
Iterate on the data. Scale what works, cut what doesn't. Campaigns that compound and get better every week.
Happy to talk shop, compare notes, or answer a question about anything on this site. Reach me here.